Renee Whitworth

renée whitworth

strategic director

Renée Whitworth has been a brand consultant for over 20 years, combining consumer empathy and trends in order to help every facet of design come together with a singular, shared focus. Renee manages all aspects of visual and verbal positioning, brand identity, packaging and print design for entrepreneurial brands as well as the Fortune 100. Her current and previous clients include: Campbell's, Coca-Cola, Colgate-Palmolive, General Mills, Johnson & Johnson, Kimberly Clark, Kraft, Nestle, Pepperidge Farm, Sun Products and Unilever.

In addition to her work at Flood, Renée was a mentor for the inaugural Masters in Branding class at the School of Visual Arts. She attends major branding and design industry conferences such as Future Trends, FUSE, and Shopper Insights. And since 2009 has been the sole writer for the FUSE conference's executive summary and is also one of Pop Sop's Expert Contributors. Since becoming a mom, her consumer empathy has quadrupled. She openly admits to being addicted to watching anything on BRAVO, doing laundry and eating chocolate chip cookies.
http://branding.sva.edu
http://www.iirusa.com/fuse/fuse-home.xml
http://popsop.com

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