sports drink upgrade

When beverage veterans Lance Collins and Mike Repole came together to launch the first premium sports drink, they called on our expertise to create a brand from just a name, BODYARMOR.

We worked with plastic manufacturers to create a proprietary hot filled bottle in order to give the brand a superior feel vs. the average sports drink.

As part of the launch team, we were able to affect every brand touchpoint from in-store marketing to apparel and vehicles.

Our award winning brand design combined with its superior product performance is causing a revolution in the category by winning over consumers and professional athletes as well.