innovating water

we partnered again with beverage industry veteran, Lance Collins, to launch the next generation of premium water. core is an ultra pure, perfectly balanced pH water created to be a badge of health for modern, active consumers. with the growing number of water brands on the market, design needed to reflect everything the brand stands for.

structure is the primary design component. the bottle was created to feel balanced in an active person's hand. the over cap serves as a brand beacon and highlights the wide mouth opening which makes drinking easier.

the details for each element of the consumer experiences are considered as important as the packaging.