stepping into the spotlight

Milano has grown from just one cookie variety to a multi-million dollar brand. For decades the package design for this beloved cookie was shared with the entire distinctive cookie line. This was a once in a lifetime opportunity to be the first to capture the Milano emotion visually.

We developed an entirely new Milano identity and package design for the entire complete range that embodies what enthusiasts love about the brand as well as stands out from the competition.

The new world of Milano is expressed through custom typography, a brighter color palette and indulgent product photography. No longer just a cookie,now it’s a brand.

The reinvention of Milano has created many new products, line extensions and product innovations. We’ve also designed for new flavors, seasonal products, club and Limited Editions such as Milano Dipped.