Myos Corp selected us to develop a holistic approach to: positioning, naming, brand identity and packaging design for a new, breakthrough, clinically-proven muscle regenerating supplement.
Our recommended strategy was to speak
to true, informed health and wellness
enthusiasts via communicating the
following attributes: restorative, vitality,
optimism and of course innovation.
The result is a visual language that bridges the gap between sterile pharma products and everyday consumer foods.
The line consists of 8 SKUs offered to consumers and healthcare institutions as a line of both ready-to-eat and or meal replacement products.